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However, lack of a general management plan, inadequate funding at the operational level, lack of mechanisms to secure a fair distribution of ecotourism benefits, and poorly developed tourism infrastructural facilities to support diverse segments of tourists were identified as the main challenges associated with the management of ecotourism in the area. Findings show that Lake Natron has immense tourist attraction potentials that are important for ecotourism development. Data were gathered through questionnaire surveys to area’s residents and foreign tourists, interviews with key informants, and field site observation. This paper analyzes the ecotourism potential and challenges in contributing to local sustainable management and conservation of Lake Natron Ramsar Site. However, lack of careful ecotourism planning and appropriate management in protected areas may result in environmental deterioration and inequitable development among the local communities. Ecotourism is thought to carry the promise to generate funds for conservation and provide alternative livelihood opportunities that are consistent with conservation of nature.
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